EPISODE · Jan 22, 2026 · 9 MIN
趣谈新产品定价：撇脂还是渗透？
from 高级经济师知识点播客
趣谈新产品定价：撇脂还是渗透？欢迎收听大红大紫的栀子花播客！本期聊聊新产品定价的两大法宝——撇脂定价和渗透定价。撇脂定价像“先捞一笔”，高价入市快速回本，但易引竞争者；渗透定价则是“薄利多销”，低价抢市场，不过利润回收慢。想知道咋选？快来听听！快速收听0:11介绍新产品定价两种核心策略：撇脂与渗透定价0:52解释撇脂定价概念及应用（以折叠屏手机为例）1:35阐述撇脂定价的优势与风险3:28解释渗透定价概念及应用（以新能源车为例）4:16阐述渗透定价的优势与风险5:50分析企业选择定价策略的影响因素6:48举例说明不同企业定价策略选择及结合使用8:16强调定价策略需考虑消费者心理与动态调整9:26总结定价策略的复杂性与灵活运用
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趣谈新产品定价：撇脂还是渗透？
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