Quadient Case Study: Painters & Plumbers in the World of Demand Generation

In the old world, they’d call us the crayons department. The team that created product brochures and rocked up to industry events. B2B marketing has evolved and modernised as buyers are consumed with content, information, and options – and its all about presenting the right message to the right buyer at the right time. It takes creativity (think painters & their colours and canvases…) and orchestration (think plumbers, pipes, tools...) to craft an end-to-end multichannel journey. In this session, we will look at the value and importance of people, processes, and technology to drive a data-driven modern marketing organisation.