EPISODE · Jun 16, 2026 · 1H 10M
Qualcomm's Don McGuire, on How A Narrative Shift Created 89% More Value
from Create or Destroy: Reimagining Marketing with Seth Matlins · host Seth Matlins
In Silicon Valley, value can be created or destroyed with every new technology and product innovation. Over his career, Don McGuire, EVP and CMO of Qualcomm, has seen waves of value creation and destruction. From Don’s POV and experience, the most significant destructive force in tech comes from complacency – companies wary of disrupting short-term profits trot out the same gameplan quarter after quarter. As a result, they stop innovating, fail to adapt outdated product strategies, and miss critical technological inflection points. Former industry leaders like Blackberry and Nokia are case studies in how market dominance can slip away, and value can be destroyed. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Qualcomm's Don McGuire, on How A Narrative Shift Created 89% More Value
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