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May 5, 2019 44 min

Qualität und Quantität bei JTBD Projekten

from Innovate+Upgrade

Wie belegt man qualitative Ergebnisse? Wer wertvolle Jobs to Be Done identifiziert hat um Produkte zu verbessern, oder gar eine Neuausrichtung des Unternehmens anstoßen will, muss sie irgendwann verteidigen. Eine recht typische Herausforderung der qualitativen Marktforschung und mit der Gefahr verbunden ungewollt grobe Fehler zu machen. Alle Episodenlinks: Jobs to Be Done Jumpstarts 2019: Neue Termine! Tools zum Führen und Auswerten von JTBD Interviews Weitere Episoden zu Jobs to Be Done I+U Episode 003 Jobs to Be Done Theorie I+U Episode 004 Jobs to Be Done Praxis I+U Episode 016 JTBD + Outcome Driven Innovation JTBD Interview-Special Episoden 023-025 Folge direkt herunterladen

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Qualität und Quantität bei JTBD Projekten

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This episode is 44 minutes long.

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This episode was published on May 5, 2019.

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