Qualitative and quantitative research in design (10-minute talk) episode artwork

EPISODE · Sep 8, 2014 · 12 MIN

Qualitative and quantitative research in design (10-minute talk)

from UX Australia Podcast: All presentations from 2009-2014

Thematic analysis is a widely used qualitative method in design research. We will discuss the difference between data driven and theory driven approaches and explore how thematic analysis can be used strategically to generate different insights at various points in the design cycle.

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Qualitative and quantitative research in design (10-minute talk)

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