Quality Score Won't Fix Your Conversion Rate - Ana Kostic [PPC Zone August 2026]

Ana Kostic has been inside Google Ads, Meta and other paid platforms since 2009, long enough to stop trusting the default dashboard and start asking what a number actually means. She is Co-founder and Head of Paid Media at bigmomo in Spain, where she runs live accounts and leads the PPC team.   You can find her on LinkedIn: https://www.linkedin.com/in/anakostic/   For more from the August 2026 event, visit https://ppc.zone/events/ppc-zone-august-2026   PPC Zone is sponsored by: Two Trees PPC https://twotreesppc.com Optmyzr https://report.ppc.zone  Usercentrics https://consent.ppc.zone  [affiliate link]   Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.   ppc.zone is elevating new perspectives and insights in the PPC industry