【全新企劃上線 — CAREhIM】EP.1 用茶見證大稻埕女性的崛起,用創新傳承五代好茶 — 有記名茶 Jason 王聖鈞 episode artwork

EPISODE · Aug 25, 2020 · 26 MIN

【全新企劃上線 — CAREhIM】EP.1 用茶見證大稻埕女性的崛起,用創新傳承五代好茶 — 有記名茶 Jason 王聖鈞

from CAREhER - Curated conversations and cross-border experiences for women leaders · host CAREhER

臺灣茶文化紅遍全球,手搖飲料店在國內國外以驚人速度展店,加糖、加珍珠,擄獲大眾的心。傳統茶如何在創新中保有品牌核心價值、如何跟消費族群溝通,是有記名茶當前的課題。 擁有超過百年歷史的有記名茶,見證了臺灣不同歷史面貌—大稻埕女性走出家庭、步入茶廠,幫助女權意識抬頭;臺灣經濟的歷史轉折—重工業起飛,傳統產業逐漸沒落;而不同時代有不同的消費面貌,到了第五代接班人Jason手中,會帶來什麼創新思維、激盪出「新與舊」的火花? 閱讀本集內容精華: https://careher.net/carehim-ep1/ 更多 CAREhER 精彩內容: https://careher.net/ Powered by Firstory Hosting

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【全新企劃上線 — CAREhIM】EP.1 用茶見證大稻埕女性的崛起,用創新傳承五代好茶 — 有記名茶 Jason 王聖鈞

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