Quand le marketing nous mène par le bout du nez

What this episode covers

Certaines odeurs convoquent des émotions fortes, à l’image de la fameuse madeleine de Proust. L’odorat est un sens puissant, ce que les professionnels du marketing ont bien compris. De plus en plus d’enseignes en tout genre développent des identités olfactives destinées à marquer leurs clients, voire à les inciter à dépenser.

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Frequently Asked Questions

How long is this episode of A Bon Entendeur ‐ RTS?

This episode is 25 minutes long.

When was this A Bon Entendeur ‐ RTS episode published?

This episode was published on July 22, 2025.

What is this episode about?

Certaines odeurs convoquent des émotions fortes, à l’image de la fameuse madeleine de Proust. L’odorat est un sens puissant, ce que les professionnels du marketing ont bien compris. De plus en plus d’enseignes en tout genre développent des identités...

Can I download this A Bon Entendeur ‐ RTS episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.