Quantify and Measure Your Return on Data

We’ve spent decades in the OT space measuring return on assets, return on capital… But what about return on data? For this MESA “Knows” Podcast, we sat down with Joanne Friedman to tackle a question most organizations still can’t answer: What are we actually getting from our data? Every enterprise can tell you what they spend on data—platforms, lakes, AI initiatives… Very few can quantify the value it returns. Joanne who is a long-time contributor to MESA has championed ways to quantitatively measure Return on Data (RoD) and demonstrate why data reuse and time-to-decision are critical value drivers If you’re investing in AI, analytics, or digital transformation… this is the metric that may determine whether it actually pays off.