EPISODE · Sep 19, 2024 · 26 MIN
Quantitative Consumer Testing in the CPG Sector
from Packaging Perspectives Podcast
Sean Bisceglia, CEO of Product Ventures, says the traditional focus group of 25 or 50 people is not sufficient when it comes to deciding whether to pour millions of dollars into launching a new product.
What this episode covers
Sean Bisceglia, CEO of Product Ventures, says the traditional focus group of 25 or 50 people is not sufficient when it comes to deciding whether to pour millions of dollars into launching a new product.
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Quantitative Consumer Testing in the CPG Sector
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