Quarter4 to FairPlay: Kelly Brooks on AI, Sports Data & Startup Lessons

Some two years ago, Quarter4 co-founder Kelly Brooks received a phone call from the CEO of FairPlay Sports Media (the business formerly known as Oddschecker Global Media), Stuart Simms, who wanted to explore acquiring the Waterloo, ON sports data/analytics/prediction company. When the sale was completed and announced in January 2024, Brooks became FairPlay’s Chief Product Officer and co-founder Danijela Covic began the next chapter of his career in the U.S. In March, Brooks decided it was time to move on from FairPlay, so we’ve been wanting to catch up with one of the first people we met in the gaming industry. Mission accomplished, as the Guelph entrepreneur and mom returned to the Gaming News Canada Show presented by Bede Gaming for a chin wag on a number of topics, including: - Her support and mentorship around startups these days, and what’s next for Brooks;- Being immersed in artificial intelligence when Quarter4 was launched in 2019, how that technology has evolved, and building a company during the COVID-19 pandemic;- The back story on being acquired by FairPlay and enjoying her time as CPO for the UK business;- The ongoing innovation around sports data and the collaboration between companies doing business in the same space;- Quarter4’s place as a member of the gaming ecosystem in the early days of Ontario’s regulated sports betting and online gaming market;- Being a woman in the gambling industry;- Lessons she's learned and is passing along to young(er) entrepreneurs. And more. Hosted on Acast. See acast.com/privacy for more information.