¿Qué busca el consumidor mexicano en el mercado de alimentos y bebidas? | Raquel Jiménez

from The Food Tech Podcast · host The Food Tech

En este episodio de The Food Tech Podcast, Ingrid Cubas conversa con Raquel Jiménez, directora de Customer Success en NielsenIQ México, sobre las tendencias que están redefiniendo el consumo en el país.Raquel destaca la resiliencia del consumidor mexicano frente a un entorno macroeconómico desafiante. Aun con inflación y bajo crecimiento, el comprador ha encontrado una nueva ecuación de valor: calidad no negociable, beneficios claros y verdadero valor por su dinero.Dale PLAY y conoce las tendencias del mercado.

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This episode was published on February 19, 2026.

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