EPISODE · Aug 31, 2018 · 7 MIN
雀巢收购星巴克零售业务，是为了拔高市场定位吗？
from 五李开讲
昔日的竞争对手，今日握手言和，成为盟友。8月30日，记者从雀巢中国公司方面获悉，星巴克将永久性授权该公司，在全球范围内星巴克咖啡店之外销售星巴克零售和餐饮产品，但不包括星巴克连锁咖啡店。目前，这一涉及71.5亿美元的交易已经完成。
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雀巢收购星巴克零售业务，是为了拔高市场定位吗？
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