EPISODE · Jul 26, 2013
¿Qué es coopetir? Te lo explico con ejemplos
from La Columna de Marketing · host Rodrigo Castiglione
¿Tiene sentido pensar acciones de marketing en conjunto con la competencia? ¿Y agruparse entre competidores para realizar compras que permitan beneficiarse en la escala? Se puede cooperar con los competidores sin dejar de competir, para lograr beneficios mutuos. Sigue leyendo →
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¿Qué es coopetir? Te lo explico con ejemplos
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