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Qué plataforma eCommerce escoger y por qué, con Mireia León (Webimpacto) [398] episode artwork

EPISODE · Feb 23, 2026 · 1H 4M

Qué plataforma eCommerce escoger y por qué, con Mireia León (Webimpacto) [398]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Lo más habitual suele ser preguntar sobre plataformas ecommerce a las plataformas. ¿Quién va a ser explicarte mejor que ellas mismas aquello en lo que son fuertes y diferenciales? Pero también ofrecen lógicamente un sesgo, es difícil sacarles aquello en lo que son débiles. Pues eso no va a pasar esta vez.Mireia León es la Managing Director de la agencia Webimpacto, parte de WIM Group. Y hablando con ellos vi que tenían capacidad de desarrollo en casi todos los principales plataformas: Prestashop, Shopify, Adobe-Magento, Wordpress, Salesforce, Bigcommerce y Vtex. Así que enfocamos la conversación para ir comentando para qué suelen usar cada tecnología, sus fortalezas y debilidades. Enlaces de interés:⭐ [Beloved sponsor] Arregui, lockers inteligentes para tu Click & CollectInscríbete en los #EcommerceAwards26 con el código PODCAST50Apúntate al Ecommerce Moment Barcelona

What this episode covers

Lo más habitual suele ser preguntar sobre plataformas ecommerce a las plataformas. ¿Quién va a ser explicarte mejor que ellas mismas aquello en lo que son fuertes y diferenciales? Pero también ofrecen lógicamente un sesgo, es difícil sacarles aquello en lo que son débiles. Pues eso no va a pasar esta vez.Mireia León es la Managing Director de la agencia Webimpacto, parte de WIM Group. Y hablando con ellos vi que tenían capacidad de desarrollo en casi todos los principales plataformas: Prestashop, Shopify, Adobe-Magento, Wordpress, Salesforce, Bigcommerce y Vtex. Así que enfocamos la conversación para ir comentando para qué suelen usar cada tecnología, sus fortalezas y debilidades. Enlaces de interés:⭐ [Beloved sponsor] Arregui, lockers inteligentes para tu Click & CollectInscríbete en los #EcommerceAwards26 con el código PODCAST50Apúntate al Ecommerce Moment Barcelona

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Qué plataforma eCommerce escoger y por qué, con Mireia León (Webimpacto) [398]

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How long is this episode of Marketing4eCommerce Podcast?

This episode is 1 hour and 4 minutes long.

When was this Marketing4eCommerce Podcast episode published?

This episode was published on February 23, 2026.

What is this episode about?

Lo más habitual suele ser preguntar sobre plataformas ecommerce a las plataformas. ¿Quién va a ser explicarte mejor que ellas mismas aquello en lo que son fuertes y diferenciales? Pero también ofrecen lógicamente un sesgo, es difícil sacarles...

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