Qué plataforma eCommerce escoger y por qué, con Mireia León (Webimpacto) [398]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Lo más habitual suele ser preguntar sobre plataformas ecommerce a las plataformas. ¿Quién va a ser explicarte mejor que ellas mismas aquello en lo que son fuertes y diferenciales? Pero también ofrecen lógicamente un sesgo, es difícil sacarles aquello en lo que son débiles. Pues eso no va a pasar esta vez.Mireia León es la Managing Director de la agencia Webimpacto, parte de WIM Group. Y hablando con ellos vi que tenían capacidad de desarrollo en casi todos los principales plataformas: Prestashop, Shopify, Adobe-Magento, Wordpress, Salesforce, Bigcommerce y Vtex. Así que enfocamos la conversación para ir comentando para qué suelen usar cada tecnología, sus fortalezas y debilidades. Enlaces de interés:⭐ [Beloved sponsor] Arregui, lockers inteligentes para tu Click & CollectInscríbete en los #EcommerceAwards26 con el código PODCAST50Apúntate al Ecommerce Moment Barcelona

Episode metadata supplied by the publisher feed · Published Feb 23, 2026

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Qué plataforma eCommerce escoger y por qué, con Mireia León (Webimpacto) [398]

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