Quelle stratégie marketing adopter pour aborder le marché...

What this episode covers

Approcher les consommateurs chinois n’est pas chose aisée pour une marque européenne. La culture et les modes de consommation diffèrent d’un continent à l’autre et mieux vaut ne pas dupliquer sa stratégie européenne en Chine, au risque de passer à côté de sa nouvelle cible. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

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Frequently Asked Questions

How long is this episode of Culture Numérique?

This episode is 12 minutes long.

When was this Culture Numérique episode published?

This episode was published on January 29, 2021.

What is this episode about?

Approcher les consommateurs chinois n’est pas chose aisée pour une marque européenne. La culture et les modes de consommation diffèrent d’un continent à l’autre et mieux vaut ne pas dupliquer sa stratégie européenne en Chine, au risque de passer à...

Can I download this Culture Numérique episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.