Qu’est-ce que le marketing mix ? - Management Stratégique...

What this episode covers

Chaque entreprise développe sa stratégie marketing en s’appuyant sur 4 valeurs internationales et minimum : le Produit, le Prix, la Promotion et la Place. Ce cadre de référence se nomme le marketing mix ou les 4P du marketing. Cette notion de 4P a évolué et se trouve aujourd’hui représentée par les 7P car se rajoutent : les Personnes, le Packaging et le Processus. Suivre chacune de ces étapes, permet à toutes les sociétés, qui offrent un produit ou un service, de créer la base de leur stratégie marketing afin de bien toucher leur cœur de cible.

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Frequently Asked Questions

How long is this episode of Management Stratégique?

This episode is 4 minutes long.

When was this Management Stratégique episode published?

This episode was published on February 6, 2024.

What is this episode about?

Chaque entreprise développe sa stratégie marketing en s’appuyant sur 4 valeurs internationales et minimum : le Produit, le Prix, la Promotion et la Place. Ce cadre de référence se nomme le marketing mix ou les 4P du marketing. Cette notion de 4P a...

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.