EPISODE · Apr 15, 2026 · 2 MIN
Qu'est-ce que l'expérience d'achat ?
from Management Stratégique · host FNEGE MEDIAS
L’expérience d’achat correspond aux perceptions et émotions ressenties par un consommateur lorsqu’il explore et acquiert un produit ou un service. Les recherches en marketing ont montré que l’environnement commercial – physique ou digital – influence les comportements des consommateurs. L’atmosphère du magasin, l’agencement des espaces ou la scénographie des produits participent ainsi à transformer l’achat en une véritable expérience.
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This episode is 2 minutes long.
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This episode was published on April 15, 2026.
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