Qu'est-ce que l'expérience d'achat ? - Management Stratég...

What this episode covers

L’expérience d’achat correspond aux perceptions et émotions ressenties par un consommateur lorsqu’il explore et acquiert un produit ou un service. Les recherches en marketing ont montré que l’environnement commercial – physique ou digital – influence les comportements des consommateurs. L’atmosphère du magasin, l’agencement des espaces ou la scénographie des produits participent ainsi à transformer l’achat en une véritable expérience.

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Frequently Asked Questions

How long is this episode of Management Stratégique?

This episode is 2 minutes long.

When was this Management Stratégique episode published?

This episode was published on April 15, 2026.

What is this episode about?

L’expérience d’achat correspond aux perceptions et émotions ressenties par un consommateur lorsqu’il explore et acquiert un produit ou un service. Les recherches en marketing ont montré que l’environnement commercial – physique ou digital –...

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