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Qu'est-ce qu'une marque de mode digitale ? episode artwork

Oct 17, 2018 52 min

Qu'est-ce qu'une marque de mode digitale ?

from IFM Hosted by Institut Français de la Mode

L’enjeu de la transformation digitale pour les entreprises (dans la mode comme dans d’autres secteurs) consiste à « développer des stratégies adaptées à l’ère digitale » de manière globale, ce qui ne se résume pas à l’aspect purement technologique des choses. Améliorer l’expérience client, associer ses clients à la vie de l’entreprise (communication/distribution/design…), s’adapter en permanence à de nouveaux besoins… Par Maxime Coupez, responsable de la mode et du luxe à l’agence FaberNovel.

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Qu'est-ce qu'une marque de mode digitale ?

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