EPISODE · Nov 6, 2024 · 18 MIN
Question Your Customers
from REWORK · host 37signals
Ever filled out a customer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing. Key Takeaways: 00:37 - A single open-ended question can reveal a wealth of valuable insights 05:51 - Listen for the language customers use in their feedback for possible marketing opportunities 08:42 - Form questions and answer fields that allow customers to use their own words to express what they think 14:18 - Focus on organic feedback rather than quantitative metrics Links and Resources: Customer feedback on basecamp.com Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X
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Ever filled out a customer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing. Key Takeaways: 00:37 - A single open-ended question can reveal a wealth of valuable insights05:51 - Listen for the language customers use in their feedback f...
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Question Your Customers
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