Quibi spent $63 million on ads in its short six-month lif...

What this episode covers

Raising $1.75 billion wasn’t enough to make Quibi a success. Nor was a massive spend on advertising. The short-form video startup had a short six-month lifespan during which it spent at least $63 million on TV, web, and print ads, according to ad intelligence firm MediaRadar. While that’s a significant amount of money on marketing, it’s only good for fifth place in the streaming video category behind four other players: Amazon Prime, Disney+, Hulu, and Peacock. So what did cause its ultimate failure?

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Frequently Asked Questions

How long is this episode of TechFirst with John Koetsier?

This episode is 4 minutes long.

When was this TechFirst with John Koetsier episode published?

This episode was published on October 22, 2020.

What is this episode about?

Raising $1.75 billion wasn’t enough to make Quibi a success. Nor was a massive spend on advertising. The short-form video startup had a short six-month lifespan during which it spent at least $63 million on TV, web, and print ads, according to ad...

Can I download this TechFirst with John Koetsier episode?

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