Quick Bites — Ep. 2: The Hook — The Item That Does Your Marketing

Every restaurant needs one item that's the reason people come — the dish that shows up in reviews by name, gets photographed, and pulls people across town to find you. It's called the Hook, and it does more marketing for you than $5,000 a month in ads. The problem? Most owners don't have one. They think everything on the menu is special, which means nothing is. After coaching a lot of restaurants, this is the single most common gap I see. This is Part 2 of an 8-part series on building a menu that actually works