Quick Content Tip to LEVEL UP Your Marketing

Apply for The Personal Trainers Business Incubator: https://zakkcolburn.typeform.com/to/UDoxri Instagram: https://www.instagram.com/zakkcolburn/ YouTube: https://www.youtube.com/c/ZakkColburn/videos The Journey Podcast: https://open.spotify.com/show/6T4hYvQB8CAVzpXn6tLzVm My Book Cutting Strings on Amazon:    https://www.amazon.com/gp/product/B0933MQRCZ?pf_rd_r=AKKS5XHRQV63Z1FVP9A7&pf_rd_p=5ae2c7f8-e0c6-4f35-9071-dc3240e894a8&pd_rd_r=972d9327-8a84-44ca-9bb1-a1fa78ec2cf2&pd_rd_w=oYdeY&pd_rd_wg=RZ2Xw&ref_=pd_gw_unk Here is a quick content tip to help you take your personal or business  marketing to a whole new level. And that tip is to create content that gives knowledge that people are  looking for. The best part is that this content will work for you even while you  sleep. So how do you create content that you know people are looking for? It’s simple, create content that handles objections. The next time you are on a sales call, and you have some objections or  concerns from a prospect, write those items down. Listen to the way they phrase their objections, and listen for keywords  as well. Once you have these objections, a way that your prospects phrase them,  and what keywords they use; create content calling out those concerns. By doing this over and over again, you will build up an arsenal of ammo  to use the next time you get a similar objection. You will literally be able to send someone a 1-2 minute highly  informative, well-produced rebuttal to their concerns and you will not  only put that concern to rest, but you will also build your authority in  your niche. So next time you hear an objection or concern on a sales call, write it  down and try creating a piece of content on it.