Quick Fix 40 - Using BLUF theory properly

BLUF. Bottom Line Up Front. That is a good concept that often getsinterpreted badly, with sales people using it as a rationale to drop price infotoo early, skip or shortchange the needs assessment and come off as highpressure and commissioned breath prima donnas. On this episode, I dig into theproper framework for a presentation and how to correctly leverage BLUF in salespresentations. --------------------------------------------------------- This episode is brought to you by our promotional partners: www.originmaine.com- Amazing clothes and work out gear all MADE IN THE USA https://go.clientpoint.me/claim-your-link/salesfixx - Making doingbusiness easy with one solution/one connection with your prospective clients --------------------------------------------------------- Show Theme Song courtesy of Incompetech Edm Detection Mode by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4987-edm-detection-mode License: http://creativecommons.org/licenses/by/4.0/