Quick Fix 45 - Defining What We Are NOT!
from The Sales Fix Podcast Hosted by Julien Recoussine
Almost every sales person leads with communicating who they are, what they do, how they help clients, what problems they solve. That’s not a bad thing, but it is incomplete, because humans are pain avoidant and risk reluctant by default. To complete your value proposition, you need to clearly define what you are NOT, because that addresses the risk averse instinct in your prospect. On this episode, I share anexample of this I saw in a mailer from a cruise company. --------------------------------------------------------- Podcast Theme Song: “Get Your Fix” Artist Name(s): Scarlett Solo and The Revolution Licensed through SoundStripe July 8th, 2026
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