Quick Hit #38: Customer Concentration

What happens to your business if your biggest customer leaves tomorrow? In this Quick Hit from The Biz Show, Lisa breaks down customer concentration, why relying too heavily on one or two customers can create significant risk, and how it can affect growth, financing, and the value of your business. A great customer is an asset. Depending too heavily on that customer is a risk. The goal isn't to make your biggest customer smaller. The goal is to make the rest of your business bigger.