Quick Sips: From "Crazy Idea" to Big Acquisition (and Buying it Back)

from Ready To Drink Podcast · host The FreeMind Group

Send us Fan MailIn this Quick Sips from tomorrow's episode of the Ready To Drink Podcast, LEVIA co-founders Eric and Kristin Rogers share the incredible "boomerang" story of their brand.From spotting a gap in the market for zero-sugar, zero-calorie cannabis seltzers in 2017 to a major acquisition by Ayr Wellness and their recent move to buy the brand back - this is a masterclass in brand building and persistence.Check out LEVIA.BuzzMore stories at ReadyToDrinkPodcast.com + YouTube + Spotify + Apple PodcastsSupport the showPresented by The FreeMind Group - FMGStrategy.com

Episode metadata supplied by the publisher feed · Published Apr 1, 2026

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Quick Sips: From "Crazy Idea" to Big Acquisition (and Buying it Back)

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