QUICK WINS: How to Know If a Marketing Trend Is Worth Your Time

Micro communities, AI-generated content, interactive emails… new marketing trends appear all the time.They look exciting, promise growth and they often make you wonder if you’re missing something.But not every trend deserves your time.In this A.B.O. Quick Wins episode, I share three simple questions founders can use to decide whether a marketing trend is actually worth exploring.I talk about:Your audience’s attention matters more than the trend itselfHow trends should amplify your strengths, not create new onesTesting small to evaluate new marketing ideasMarketing trends can be useful but only if they align with your audience, your strengths and your capacity to execute consistently.Timestamps:(00:13) Which trends should you follow?(00:31) Where is your audience's attention?(01:02) Does a trend match your strength?(01:34) Can you test it small before scaling?(01:58) ConclusionFollow me on LinkedIn and Instagram for more tips and behind-the-scenes! Hosted on Acast. See acast.com/privacy for more information.