QuickBites: How Stating the Problem Positions Your Solution

Whether we're delivering motivational talks, presenting to corporations and organizations, or speaking on other occasions, we, as speakers, often deliver solutions. That's precisely what we're supposed to do, right? Well, if the situation calls for providing solutions, then yes, that's right … ah … that's half right.   Why is it only half right? Well, a solution is only half of an equation. The other half is the problem. And, all too often, we proudly provide solutions but don't state the problems. In fact, not establishing a problem before providing a solution is one of the reasons that so many presentations – as well-delivered as they may be – ultimately do not serve the audiences.   Listen to the episode and learn how you can craft presentations that serve your audiences more effectively.