Quiet People, Loud Mittens | Classics with Rachel Allen

What can a quiet little boy, a dying tree and a box of lost mittens teach us about standing out in a world of bland and often AI-generated copy? Quite a lot, actually. Rachel Allen - copywriter, author + Chief Marketing Officer - joins me to discuss Jacques Goldstein's gorgeous picture book Bertolt.  We discuss why it's a masterclass in messaging, what grief has to do with your best creative work + why the people who say the least often understand the most. And a small bonus - the number one piece of copy advice Rachel is handing out this year. Look for more Classics episodes for more kids book foolishness + the answers to the business questions nobody's asking… but, perhaps should be. Book discussed in this episode: Bertolt - Jacques Goldstein Rachel’s Website:  boltfromthebluecopywriting.com Rachel’s Instagram: instagram.com/boltfromthebluecopywriting Rachel's Substack: boltfromtheblue.substack.com Rachel’s email : hello at boltfromthebluecopywriting.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list