Quitting a Stable 9-to-5 to create a niche nature consultancy | Went For It Ep. 2

Welcome back to Went For It, the podcast highlighting the stories of ordinary people who had an idea and actually did something about it.In this episode, we talk with Juste de Meeûs , the founder of Naturise—a nature consultancy company that helps organisations look past standard carbon strategies to understand their true impact on biodiversity and system ecosystems.Juste takes us behind the scenes of his transition from a secure corporate role to navigating the unpredictable waters of a startup. We dive into the grit required to balance a 9-to-5 while building a business in the early mornings, the economic reality that 50% of global GDP is highly dependent on nature, and how he responsibly utilizes Small Language Models (SLLMs) to lower data costs for his clients.He also shares a vital piece of advice passed down to him on how to conquer the paralysis of starting a business by focusing on just "one thing every single day."Connect with us:Behind-the-Scenes & Highlights: https://www.instagram.com/wentforit_storiesLearn more about Naturise: https://www.naturise.earth/If you enjoyed this episode, please leave us a review on Spotify and share it with someone who needs a little boost to start their own project today! ⭐⭐⭐⭐⭐