Quitting Six Figure Job at Hulu in Los Angeles, to work for the Amazon of Africa, Jumia.

In this short clip, Adrian speaks to Joannes "Joe" Hotagua, founder of Authentic African and Startup Advisor and mentor, about what led to his decision to leave his high paying job working in digital advertising for American streaming giant, Hulu, owned by Walt Disney, to relocating to Accra, Ghana, to join E-Commerce Marketplace, Jumia.  Watch on YouTube: https://youtu.be/OvmsYp0smf4 Listen to the full podcast here, "The Digital Africa Gold Rush & Startups" In this podcast highlight clip we discuss: - Similarities and differences between working for Hulu vs working for Jumia - Silicon Valley and the African Tech Industry - Moving to Ghana from L.A. to learn and not earn, and to make a positive impact on the African Continent -Lack of diversity in Silicon Valley -Applying knowledge gained from Hulu to Jumia and Africa Show Notes: https://www.thesoundofaccra.com/joannes Connect with Joannes & the Authentic African brand Follow Authentic African on YouTube: https://www.youtube.com/@AuthenticAfrican Follow Authentic African on instagram: https://www.instagram.com/Authentic_African/ Visit the website: https://authenticafrican.com/ Check out Swiff: https://bit.ly/SwiffSOA Download Menufinder Africa App: https://www.menufinderafrica.com/   Our Socials YouTube: https://youtube.com/thesoundofaccrapodcast Instagram: https://www.instagram.com/thesoundofaccra/ TikTok: https://www.tiktok.com/@thesoundofaccra  Twitter: https://twitter.com/thesoundofaccra Facebook: https://web.facebook.com/thesoundofaccra Linkedin: https://gh.linkedin.com/company/the-sound-of-accra Our Website: https://thesoundofaccra.com Timestamps: 00:00 Intro 01:02 Icebreaker 02:26 What is Authentic African and more about Joe 03:52 Africans should be the first to invest in Africa 05:00 The year of return 2019 06:06 Sierra Leone 07:20 Sandbox 10:10 Digital Africa Gold Rush 13:25 The rise of African Tech Startups 16:49 The Gold Rush 17:50 Authentic African 23:40 YouTube vs Instagram 25:35 Doing Vlogs and Instagram stories 28:40 Quitting well paid job and relocating to Ghana 32:20 Finding purpose in Africa with western skills 36:20 Working at Jumia vs Hulu 41:31 Advertising for Africa 44:10 Outsourcing Authentic African brand tasks 46:00 2023 plans - expanding the Authentic African brand 49:40 Outro Sponsor a podcast series or segment https://thesoundofaccra.com/sponsorship/  Learn how to start, launch and monetise a podcast and acquire your first 1000 listeners: https://atozpodcasting.com Register your interest for our private community for entrepreneurs and creatives https://thesoundofaccra.com/community/  Leave us feedback https://thesoundofaccra.com/feedback/  Leave us a review https://ratethispodcast.com/thesoundofaccra  Listen to more episodes below  https://thesoundofaccrapodcast.podbean.com/  All our other links  https://linktr.ee/thesoundofaccrapod