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R-CALF USA CEO Bill Bullard: Time to Bring Back Country of Origin Labeling for Beef episode artwork

EPISODE · Nov 14, 2025 · 32 MIN

R-CALF USA CEO Bill Bullard: Time to Bring Back Country of Origin Labeling for Beef

from Where Landowners Get Their News · host American Farmland Owner with Dave Price

R-CALF USA CEO Bill Bullard is calling for Congress to reinstate mandatory country of origin labeling (COOL) for beef, arguing it would provide consumers with clearer information and help U.S. cattle producers compete. Bullard says growing beef imports, especially from Argentina, highlight the need for labeling reforms and tariff tools to protect domestic ranchers. He contends that the 2015 repeal of COOL misleads consumers and weakens both market transparency and national food security.

What this episode covers

R-CALF USA CEO Bill Bullard is calling for Congress to reinstate mandatory country of origin labeling (COOL) for beef, arguing it would provide consumers with clearer information and help U.S. cattle producers compete. Bullard says growing beef imports, especially from Argentina, highlight the need for labeling reforms and tariff tools to protect domestic ranchers. He contends that the 2015 repeal of COOL misleads consumers and weakens both market transparency and national food security.

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R-CALF USA CEO Bill Bullard: Time to Bring Back Country of Origin Labeling for Beef

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How long is this episode of Where Landowners Get Their News?

This episode is 32 minutes long.

When was this Where Landowners Get Their News episode published?

This episode was published on November 14, 2025.

What is this episode about?

R-CALF USA CEO Bill Bullard is calling for Congress to reinstate mandatory country of origin labeling (COOL) for beef, arguing it would provide consumers with clearer information and help U.S. cattle producers compete. Bullard says growing beef...

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