Rachael Lawrence on Confidence, Visibility, and Reinventing Yourself at Midlife

In this episode of Founders Future, with host Milan Kohut, we sit down with Rachael Lawrence, founder of Brand Her Edit, confidence and authority mentor, brand strategist, speaker, and author. Rachel shares her deeply personal journey into entrepreneurship, shaped by a major life crisis in her late twenties that led her into therapy, personal development, and eventually coaching. A pivotal influence was Feel the Fear and Do It Anyway, which inspired her to retrain, pivot careers, and dedicate her work to helping women rebuild confidence after life-altering transitions.In the conversation, Rachael explains how her work has evolved to focus on midlife women navigating visibility, imposter syndrome, and identity shifts in business. She unpacks her signature frameworks—Reset Your Mind and Brand Her Edit—and how books, group coaching, one-to-one mentoring, and community-based experiences help women own their voice and build authentic personal brands. Rachel also speaks candidly about founder-led visibility, systemizing a service-based business, and managing imposter syndrome even while teaching others how to overcome it—offering an honest look at growth, confidence, and leadership at midlife.Connect with Rachael Lawrence: 📸 Instagram: https://www.instagram.com/rachaellawrenceuk/