Rachel Comey on Meeting Her Customers Right Where They’re At

Fashion designer Rachel Comey has always done things in a tightly focused way—and on her own terms. For more than two decades, she has followed an independent, wholly original approach to clothing design and retail that has resulted in her eponymous brand’s staying power. From novelty underwear with pockets, to a hand-painted shirt that musician David Bowie once wore on the Late Show with David Letterman, to her trademark high-waisted, wide-legged Legion pants, Comey’s designs stand out for their artful craft, distinctive aesthetic, and no-fuss sensibility. Beautiful as they are, they’re also, in a sense, utilitarian: Comey spends her time imagining her wearers’ needs as they go about their days and designs around that. There is something about the entire Rachel Comey universe that comes across as effortlessly cool.On this episode, Comey talks with Andrew about her 20-plus years in the fashion industry experimenting while staying true to herself, childhood memories that have helped shape her enduring designs, and her attention toward creating joy through clothing.Special thanks to our Season 6 sponsor, L’ÉCOLE, School of Jewelry Arts.Show notes:Full transcriptRachel Comey[34:29] Fashion Week[47:39] Pioneer Works[49:14] High Maintenance[52:08] Legion Pant