Rachel Duran, HPE Head of Global Employer Brand & Recruiting Marketing

Rachel Duran has spent nearly 15 years building her career at the intersection of marketing and talent acquisition, moving through ad agencies, RPOs, and major tech companies. Rob and Rachel cover how the flood of AI-generated applications is forcing a fundamental rethink of what "success" looks like in recruiting marketing, why the candidate experience has to meet consumer-grade expectations, and how employer brand practitioners can earn and keep their seat at the table. 🔑 Key Takeaways AI-driven mass applications have made quality of applicant the new priority over volume Top-of-funnel thinking is out. attracting the right candidates matters more than sheer inbound AI can help filter applicants, but it cannot be used to make employment decisions Mobile-optimized career sites and application flows are no longer optional CAPTCHAs and knockout questions remain practical tools for filtering bot-driven applications Employer brand perception increasingly influences B2B RFPs and vendor evaluations ROI conversations need to focus on cost savings: cost-per-hire, time-to-fill, reduced agency spend Sourcers make strong recruitment marketers, they already know candidates and how to find them Learning to use AI tools, even personally, is now a core career development priority 🔗 Links Rachel Duran on LinkedIn LHH Recruitment Solutions  A Beautiful Working World A Soundbeam Studios Production