Rachel Hofstetter on Developing Successful Marketing Relationships

Author, PR expert and entrepreneur, Rachel Hofstetter joins Dane to talk about developing successful marketing relationships by connecting people and ideas through story. Some of the topics covered: What is story and how do you use it to market your business. What is PR. The “Give. Give. Get” mentality and the significant impact it can make in your business. Rachel Hofstetter For years, Rachel Hofstetter was paid to eat and drink as the food editor at O, the Oprah Magazine. But besides the copious amounts of chocolate and cheese, her favorite part of the job was talking with up-and-coming food entrepreneurs. Their stories led to her best-selling book Cooking Up a Business (Penguin), an insider guide to the world of food startups. As she wrote the book, Rachel picked up the entrepreneurial itch (it’s contagious!), and took the opportunity to focus on her true passion: connecting people in unique and creative ways. She’s now the co-founder of guesterly, a software platform that enables anyone to create a custom who s who guide for events and groups, and PR School, which helps makers and creators get the word out about their brands and connect directly with editors and writers. Episode Sponsor: GO: The Converge Summit is a gathering of creatives who want to take what they make to market and maximize their market. Come be a part of this year’s event in beautiful Newport Beach, CA. Fastermind Coaching. Affordable coaching for the creative, independent entrepreneur. GoBe Collective brings inspiration, training and accountability to creative entrepreneurs serious about thriving in business. Links Mentioned on the Show Follow Rachel @rachelhoffy on Twitter and on Instagram PR School guesterly Thanks to Triple Scoop Music for providing the music for today’s show and thanks to our wonderful audio producer Anna Queza of AQreative. The post Ep. 053 Developing Successful Marketing Relationships with Rachel Hofstetter appeared first on Fastermind.co.