Rachel Roberts Mattox, Brand Developer & Go-To-Market Strategist, On The Key To Starting A New Brand

This week on Made My Way, we're thrilled to welcome Rachel Roberts Mattox. Rachel is a brand developer, go-to-market strategist, and marketing expert for pre-revenue and early-stage brands. With over 20 years of experience in brand development and marketing strategy, Rachel excels at capturing a brand’s essence, carving out its unique positioning, and identifying its greatest opportunity to win. Be sure to follow Rachel at @rachel_roberts_mattox and learn more at www.rachelrobertsmattox.com. If you want more from Made My Way, follow us at @MadeMyWayPodcast and @ErinEastburn and @ClaireFontanetta_ on Instagram and TikTok. This episode was produced by Metta Society. Want to be featured on Made My Way? Get in touch with the team at www.mademywaypodcast.com