Rachel Tapscott and Greg Monaco, Personal Brand Stories

Today we have a "mini-global summit" on personal branding. Our featured guests are Rachel Tapscott and Greg Monaco.Rachel Tapscott runs a video production and training business called That Camera Girl.“I help people shake off their nerves and overcome a fear of the camera so they can get their message out into the world to the person who needs to hear it. I also host my own podcast called Mindset Mastery, interviewing people who live their life by design and the practices they incorporate into their daily lives. I’d love to offer myself as a guest to talk about building confidence to put yourself and your brand out there on video. I noticed the same patterns and limiting beliefs pop up with dozens of different clients, and I was able to formulate a process for helping people feel more confident and look natural on camera. I believe that anyone can be great on camera, you just need the self-belief to start.Rachel says you're not "too old", "too inexperienced", "too introverted", or "too-anything else." You're exactly where you need to be to start growing your business with video.Rachel talks about:how using video in your business strategy can help you attract the right customers and clientshow to identify the limiting beliefs you may have about talking on camerahow to kick fear in the butt and create videos you're proud to shareRachel’s background“I studied a degree in film, TV, and radio, and like most people who go through film school, I wanted to work on massive blockbuster productions and become a Director of Photography. My first job was as a regional news camera operator and editor before moving into corporate video production. Originally these roles were a stepping stone to build up my camera skills to get closer to that movie-making dream. But my focus completely changed when I saw how video could change people's lives. With video, I'm able to help clients take their years of experience and package it into a product that can reach people all over the world. This is even more important where lockdowns, restrictions, and uncertainty mean that online teaching is the only option for many businesses.”YouTube - https://www.youtube.com/channel/UCFi0izf8O9PXQARNJfTX5_Qwebsite: http://thatcameragirl.com/IG: https://www.instagram.com/that_cameragirl/We also are joined by Greg Monaco, Brand and Story Coach.Greg says, “I help people tell magnetic stories so they attract the work they love. I work with authors, entrepreneurs, executives, and artists to refine their voices, build their presence, and attract dream opportunities. My online network, Fearless Brands, is helping people in their pursuit of getting paid to do the work they love. If we do the work we love, we have more love to give.”Previously, Greg was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, SAP, and IBM to name a few.You can see Greg’s ideas featured on Entrepreneur.com, Advertising Age, and Human Resources Executive.He also hosts branding and storytelling courses and workshops.“Beyond branding, I have also enjoyed many pursuits as an architectural photographer, professional soccer player, and filmmaker. I live in Connecticut with my wife, Jill, and our three children Aidan, Cameron, and Kylie.”Website: https://www.letsgomonaco.com/LinkedIn: https://www.linkedin.com/in/gregpmonaco/