Rack Room Shoes discusses pivoting from physical stores to digital in the age of the pandemic

In this episode, we hear from Kevin McNall, Director of Digital Projects and Practices at Rack Room Shoes, about the company’s digital transformation. He talks about how the company was able to support the shift to online during the pandemic, without a centralised distribution centre and within a very short period of time. He also highlights how AI, automation and a laser like focus on digital customer experience has enabled the company to increase conversation rates by 25% and drive faster innovation.