EPISODE · Jul 15, 2026 · 37 MIN
Radical roots, scalable future: balancing purpose and performance at Patagonia
from Culture Leaders
Most companies talk about purpose. Patagonia builds the systems to back it up. Even when that means holding many contradictions. In this episode, Teresita Richard, Chief People Officer at Patagonia, joins Culture Amp's Justin Angsuwat to unpack how the company protects a culture built by climbers and surfers while scaling it across nearly 4,000 employees worldwide. From "liberating structures" that replace bureaucracy with just enough guardrails, to a hiring philosophy built on alignment over "fit," Teresita shares what it really takes to stay radical, human, and honest.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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What this episode covers
Patagonia's Teresita Richard reveals how the outdoor retailer scales a radical, purpose-driven culture without losing its soul, from liberating structures to hiring for alignment, not fit.
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Radical roots, scalable future: balancing purpose and performance at Patagonia
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