Radim Stráník (zakladatel a CEO Fermato) – Z lockdownového experimentu jsme udělali 90 milionů

from Podcast Tomáše Bravermana · host Tomáš Braverman

🎙️ Nový díl mého podcastu s Radimem Stráníkem, zakladatelem a CEO Fermata. Bavili jsme se o tom, jak se z lockdownového experimentu stala rychle rostoucí značka, proč vsadili právě na fermentované zálivky a jak kolem tak jednoduchého produktu vybudovat silný brand i celý byznys.Prošli jsme i Radimův příběh od korporátu a Japonska až po vlastní výrobu, retail a expanzi. Řešili jsme, proč Fermato dnes roste hlavně přes D2C, jak přemýšlí o retailu, proč si většinu klíčových věcí drží pod kontrolou a jak se z malého nápadu stává kategorie, která má ambici vyrůst i za hranice Česka.Dostali jsme se i k výrobě, zero waste přístupu, práci s přebytky surovin ze supermarketů, cenotvorbě, maržím i tomu, proč se vyplatí budovat produkt, který je chuťově výrazný, srozumitelný a zároveň dost odlišný od všeho, co je dnes běžně v regálech.👉 Tento díl si určitě dejte! Dejte like, odběr a sdílejte.Moje kniha: https://tomas.braverman.cz/moje-kniha/ Radim Stráník: https://www.linkedin.com/in/radimstranik/ Instagram: ⁠https://www.instagram.com/podcast_tomasebravermana/⁠Facebook: ⁠https://www.facebook.com/profile.php?id=61561472453478⁠TikTok: ⁠https://www.tiktok.com/@podcast.tome.brav?_t=8plnAP8jtom&_r=1⁠X: https://x.com/tomas_braverman

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This episode was published on June 24, 2026.

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