Radio Free 501c: Building Corporate Partner Programs with Roger Atkins June 29, 2026

Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 333: Building Corporate Partner ProgramsHost: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: Roger Atkins, President, National Tooling & Machining AssociationRoger loves his association and it shows in this insightful discussion of how to build relationships with sponsors. He makes sure that the focus is on value delivery, not a checklist of items, and he gives his staff space to actually enjoy their work! Roger is a unique Chief Staff Executive (CSE) because he was a member of his association for over 40 years. Recruited directly by leadership due to his industry experience and knowledge, he embraced this opportunity for service to the community he is dedicated to helping. This episode is full of easy to apply wisdom for your own corporate partner program from someone who makes it happen. What is most important for your corporate partners? Share a comment! #podcast #roguetulips #usaenews #ntma #relationships #sponsors #partners #association #nonprofit