Radio IDs: The Secret Sauce That Tells You Where You Are

Brandon takes listeners behind the scenes of radio station IDs, breaking down what they are, why they matter, and how they help a station sound polished and memorable.This episode explains the difference between legal IDs, liners, sweepers, stagers, promos, and jingles, while also touching on FCC top-of-the-hour identification basics in a fun, listener-friendly way.What a radio ID actually isHow stations use IDs for branding and flowWhy the cleanest IDs are often the most effective