Radio [itvt]: 2 Sessions from the Insights Track at TVOT SF 2015

[itvt] is pleased to present audio recordings of the two opening sessions of the TVOT 2015 Insights Track: "Beyond the Hype: Insights from the Frontline of TV" and "Meet the Millennials: A Live Panel Discussion with Members of the 'Me' Generation." The Insights Track was organized and moderated by Frank N. Magid Associates. The sessions were described in the TVOT 2015 show brochure as follows:Beyond the Hype: Insights from the Frontline of TVRevealing new insights from Frank N. Magid Associates' 2015 Video Entertainment Study, Mike Bloxham and Debby Ruth, leaders in Magid's national television practice, set the scene for the day with research on the reality of changing patterns in how America views its favorite shows--whether live, streamed, and on screens large and small. Presenters:Mike Bloxham, SVP of National Television and Video, Frank N. Magid AssociatesDebby Ruth, SVP of National Television and Video, Frank N. Magid Associates Meet the Millennials: A Live Panel Discussion with Members of the "Me" GenerationWe often hear what media people have to say about Millennials. Today we'll hear what Millennials have to say about the changing face of TV, their reactions to it, and what motivates their behaviors. We'll explore some of the key issues with Millennials themselves, as we seek to understand how the attitudes and expectations of the rising dominant economic group in society will shape the TV of Tomorrow. Moderator:Sharalyn Orr, Executive Director, Magid Generational Strategies