Radio ITVT: Imagine Communications President, Steve Reynolds, on ATSC 3.0

Steve Reynolds is President of Imagine Communications, a provider of multiscreen-video and ad-management solutions to numerous broadcasters, networks, operators and enterprises around the world (the company claims that nearly half of the world's video channels traverse its products). In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Reynolds discusses the company's extensive work in the ATSC 3.0 space, and why he believes the new standard is so important to the industry.