EPISODE · Sep 9, 2014 · 53 MIN
Radio [itvt]: "Live Sports: Justifying the Investment in Innovation" at TVOT 14
from Televisionation · host Tracy Swedlow
[itvt] is pleased to present a video recording of the TVOT 2014 session, "Live Sports: Justifying the Investment in Innovation." The session was described in the show brochure as follows:"This session will explore new technologies and platforms that are transforming live sports coverage into an interactive, social and multiplatform experience; and--at a time when sports broadcast rights are becoming increasingly expensive--will also attempt to determine the ROI of these innovations: are they succeeding in attracting new viewers, increasing audience engagement, and opening up new opportunities for monetization?Panelists included:• Mike Folgner, CEO, SnappyTV• Chris Kuhrt, ITV Product Manager, DISH Network• Christy Martin, Chief Technical Advisor, ThinkAnalytics• Robert Pace, Chief Business Officer, OneTwoSee• Tomas Robertsson, Commercial Director, deltatre USA• Peter Scott, VP of Emerging Media, Turner Sports (Moderator)Note: Super-early-bird tickets for [itvt]'s next TV of Tomorrow Show event, TVOT NYC 2014 (December 9th in New York City) can be purchased here.
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Radio [itvt]: "Live Sports: Justifying the Investment in Innovation" at TVOT 14
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