Radio ITVT: Randa Minkarah, Co-Founder and COO of Transform, Inc. on AI/ML for Video

Randa Minkarah is Co-Founder and COO of Transform, Inc., a company that offers a machine-learning and artificial intelligence (ML/AI) platform for video, which it bills as answering the fundamental questions of why audiences connect, react and engage. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Minkarah discusses the origins of Transform, how the company leverages ML/AI to provide studios, networks and local broadcasters with insights into how audiences are responding to their content and who is willing to pay for that content, the potential benefits of its technology for advertisers and brands, its goals going forward, and more.