Radio ITVT: "The Attribution Effect" at TVOT NYC 2018

ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "The Attribution Effect: How Advanced ROAS Analysis Will Change More than Just Media Buying" The session was described in the show brochure as follows:"Attribution, though still in many respects in an early stage of evolution, is transforming how advertising is bought and measured, as well as valued. But as the ability to more accurately understand the impact of spend versus outcome advances, and as television advertising is increasingly transacted on this basis, what will the full spectrum of effects be not only on advertising, but on television itself? The modern commercial pod is predicated, to a significant extent, on delivery of reach and frequency to an audience. If that is no longer the primary objective of media--to deliver an audience, but more so to deliver an outcome--how will creative need to change to accommodate this more effectively? Does a commercial pod in linear television in this future still make sense? How might programming and content itself need to evolve? Jeff Greenfield, COO and Co-Founder of C3 Metrics, will help you get ahead of this revolutionary curve by looking at both the short-term and long-term impacts that 'The Attribution Effect' will bring."(Note: the next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Purchase your Early-Bird tickets here before April 1st, and receive a $300 discount on the regular price.)