Radio, Podcasting, And The Portuguese Man o’ War

Make your own Cannes Lions announcement graphic!Sounds Profitable Partner Tom Webster breaks down data from the 2025 Advertising Landscape study showing that AM/FM radio Primes and podcast Primes overlap by just 1.4% of U.S. adults, arguing that the two media are not competitors but complementary channels reaching almost entirely different engaged audiences, and that combined inventory is worth more than either piece alone.Written by Tom WebsterEdited and narrated by Gavin GaddisFind the full article here.